Studio Photography
Photography has always been an essential part of my creative practice, shaping the way I approach design, visual storytelling, and art direction. This selection brings together a series of studio projects developed over the past few years, where I was responsible for the creative concept, styling, lighting, and overall visual direction.
I'm drawn to creating cinematic, futuristic worlds centered around strong female characters. They might be spies, secret agents, or heroines inspired by science fiction and films. I enjoy building fictional universes where imagination takes the lead and watching those ideas come to life through photography.
Working in the studio allows me to have complete control over every detail. From strobe lighting and set design to styling, wardrobe, and composition, every element is carefully considered to create a specific mood and visual narrative.
These projects reflect my passion for photography, styling, and art direction while revealing the influence of my graphic design background.
MaRDILOVE
AD CAMPAIGN
Creative direction, concept development, and photography.
Inspired by the landscapes, textures, and earthy palette of San Luis Potosí, Mexico, this campaign was created to reconnect with the brand's origins and celebrate the place where its story began.
The visual direction focused on creating imagery that felt honest, grounded, and emotionally connected to the brand's identity. By working with natural light, movement, and an understated aesthetic, I aimed to capture a sense of authenticity while reflecting the brand's evolution.
More than a campaign, this project became a visual narrative about growth, identity, and belonging—honoring the environment that shaped the brand.
As Mardilove continues to grow within the fashion industry including its participation in New York Fashion Week—this project became an opportunity to celebrate the brand's evolution while staying connected to its roots.
Developing the visual direction for this campaign was incredibly rewarding. Seeing the concept come together and create a world that felt true to the brand's identity made this one of my favorite projects to be part of.
Pineda Covalin Runway Photography
I was commissioned to photograph the latest runway presentation for Pineda Covalin at the Leonora Carrington Museum.
The project was an opportunity to document one of Mexico's most established luxury fashion brands, capturing not only the collection itself but also the atmosphere and energy of the runway. My focus was on highlighting the movement, craftsmanship, textures, and silhouettes of each look, from statement garments to accessories and handbags.
This selection features some of my favorite images from the show, reflecting both the elegance of the collection and the experience of photographing a milestone presentation for one of Mexico's most iconic fashion houses.
Occupied
Occupied explores how overlooked, everyday spaces can be transformed through styling, lighting, and perspective. Elevators, forgotten corners of public buildings, and hidden catwalks above theater stages became the backdrop for images that feel immersive, cinematic, and slightly unexpected. Spaces designed to fade into the background were reimagined with a distinct sense of presence and character.
This series challenges the boundary between editorial photography and the everyday, revealing the visual potential of places most people pass without a second glance. By shifting perspective and carefully shaping each scene, I wanted to show that compelling narratives can exist in the most unexpected environments.
Lighting became an essential part of the visual language, shaping the atmosphere of each image and revealing the character of these unconventional spaces. The series became an exploration of how limitations can inspire creativity, transforming overlooked environments into immersive visual narratives.
Occupied remains one of my favorite personal projects because it challenged me to trust my creative instinct. It gave me the freedom to experiment, embrace unexpected ideas, and push concepts beyond my comfort zone. More than anything, it reinforced my belief that some of the most compelling stories emerge when you're willing to take creative risks.
Still Life:
Light & Form
This project was developed from a study of how light shapes perception and defines the presence of everyday objects. Inspired by museum visits and the timeless compositions of classical still-life paintings, I became fascinated by the relationship between light, texture, and form.
Through a series of carefully crafted still-life compositions, I experimented with lighting direction, contrast, and shadow to reveal the character of each object. Every setup was intentionally designed to emphasize shape, surface, and depth, allowing light to become the central element of the composition rather than simply a tool for illumination.
One photograph from this series received a Merit Award in the Skyway Art Competition, recognizing both the creative vision and technical execution behind the work.
Curious which image received the Merit Award?
Head over to my About me section to find out.
Which one do you think it is?
Chicago
A Study in Architecture
Created over six months of exploring the streets of Chicago, this series is an exploration of architecture through light, geometry, and perspective. Rather than documenting the city, the photographs focus on abstracting its buildings into compositions of line, shape, and shadow.
Using contrast, framing, and natural light, I sought to create images that feel timeless and almost placeless, encouraging the viewer to experience familiar architecture from unexpected angles. My background in graphic design naturally shaped this approach, influencing the way I think about balance, structure, and visual rhythm within each frame.
This series became an ongoing study of observation, exploring how light, geometry, and perspective can transform familiar architecture into abstract compositions. It reflects my interest in finding order, rhythm, and visual balance within the built environment.
This one’s my favorite.
